Pide & Co is a Turkish restaurant brand that brings the beloved flavors of traditional Anatolian cuisine to London, with its first branch located on Kingsway in Holborn.

The restaurant's core offering focuses on pide (a boat-shaped Turkish flatbread, often likened to Turkish pizza) and lahmacun (a thin, crispy flatbread topped with spiced minced meat, herbs, and vegetables). They emphasize authenticity, with all products prepared using traditional recipes by Turkish chefs, including a signature "cıvıklı" style pide from Kayseri.

The menu also features other popular Turkish dishes such as various mezze, shish kebabs (lamb and chicken), slow-cooked lamb (kuzu tandir), and desserts like künefe. The food is cooked in traditional ovens specially imported from Türkiye. Pide & Co aims to offer a dining experience that appeals to both Turkish consumers and local London palates.