First impressions & ambience

Walking up to Hilal Food Center in Kilburn, located within the boroughs of Brent and Camden, you are immediately greeted by a vibrant display of fresh fruits and vegetables right on the pavement. It feels like a traditional market before you even step inside. Once indoors, the shop is surprisingly spacious and well-organized, making it easy to browse the extensive range of Turkish and Mediterranean products available throughout London.

Service

The service here is a standout feature, particularly the staff working at the checkouts. The ladies behind the till are consistently helpful, welcoming every customer with a genuine smile and a warm greeting. This level of hospitality creates a friendly atmosphere that makes you feel like a valued regular rather than just another shopper.

Product quality or service quality

The quality of the goods is excellent, but the highlight is undoubtedly the in-house bakery. They offer fresh bread all day long, ensuring you never have to settle for anything less than warm and crusty loaves. Beyond standard bread, their selection of Turkish pastries like simit, poğaça, and various cheese-filled pastries is authentic and delicious. The produce outside is equally fresh, offering a "vast variety" that catches the eye of anyone passing by on the high street.

Value for money

One of the main reasons to shop here is the pricing. Despite the high quality of the bakery items and the imported Turkish goods, the prices remain very competitive and affordable. It is not expensive at all, offering great value for families or anyone looking to stock up on authentic ingredients without overspending.

Overall experience

Hilal Food Center is a fantastic destination for the Turkish community and locals alike. It combines a massive product range with the soulful feel of a local bakery. While the high street location makes parking a bit of a puzzle, the quality of the food and the kindness of the staff make it well worth the trip.